Daily operations
A tour listing description checklist that helps guests decide
A good listing makes the next decision easier. Travelers should understand what happens, whether it suits them and what they are paying for without sending five clarification messages.
The practical takeaway
Write from approved product facts. Replace broad superlatives with specific details, then check that the title, options, photos and policies describe the same experience.
Use a title with real distinguishing information
The following is an illustrative writing exercise, not a real operator’s listing. ‘Amazing City Adventure’ gives a guest little information. ‘Two-hour small-group old-town walk with a local guide’ identifies the format, duration and setting. Include a maximum group size only when it is a real operating limit.
Do not copy a competitor’s description or promise access you cannot provide. Use the experience’s actual route and guide expertise to explain the difference. Search terms belong naturally in useful copy, rather than in repeated strings of destinations and platform names.
Put the important decisions near the top
Summarize the main activity, duration and group format, then explain the itinerary in the order guests experience it. A short description should still answer the questions that could make someone choose a different activity.
| Guest question | Useful answer |
|---|---|
| What will we do? | Actual route, stops and hands-on activities |
| What is included? | Admissions, tastings, equipment or transport explicitly included |
| Does it suit us? | Verified age, mobility, dietary and language conditions |
| Where do we start? | Specific meeting instructions and arrival window |
| What if plans change? | The approved cancellation and weather policy |
Check the details that create avoidable complaints
Keep inclusions and exclusions separate. If hotel pickup is optional, make the selected option and coverage area explicit. If admissions are not included, say so before the guest arrives. Align the public description with the booking options, confirmation message and guide’s instructions.
Use genuine experience photos and check their publication rights. A beautiful image of a location outside the actual route can create an expectation the tour will not meet. GetYourGuide’s review guidance emphasizes complete, accurate activity information; your internal review should do the same.
- Correct duration, guide language and group format in every field
- Current meeting instructions, including what to look for
- Accurate accessibility and participation requirements
- Matching prices, options and cancellation terms
- No unverified awards, ratings, access privileges or safety claims
Translate the facts and maintain one source brief
Approve the original before translating. Check names, addresses, units, time format and terms in the traveler’s language. Distinguish a translated sales page from the language actually spoken during the activity.
Keep the approved brief with a date and owner. When the route, price or meeting point changes, update the direct page, OTA listings and guest confirmations together. AI can help draft or translate a sentence, but a person who knows the product must approve factual claims before publication. This small maintenance habit matters more than repeatedly rewriting polished copy from memory.
